You wouldn’t think Netflix, the world’s
leading internet entertainment service would need to even use social media to
be relevant, but this streaming giant doesn’t just stream; they tweet, hashtag,
bump, lurk, troll, RT, & DM. In fact, they host 19 Facebook pages, have 20
Twitter handles, 18 Instagram accounts, and 17 YouTube channels! (Unmetric, n.d.)
Unmetric says that “Netflix and chill” have now become an inescapable part of
pop culture” and there isn’t a young person today that has not heard that term.
Netflix even has a TUMBLR account for the older web surfers that are still
using that platform.
I would say that Netflix is “at the top of their game” when it comes to effective use of their many social media channels and not much could be improved upon. An overview of Netflix’s metrics can be found on the Unmetric site here: https://unmetric.com/brands/netflix
One great example of how good Netflix is at social media marketing; The Netflix Sock Project! Netflix thought up a campaign that would help the TV watcher to control their shows in a unique way. The project consisted of an innovative DIY project involving socks, various electronics, a YouTube video and a website with published instructions. Without any paid advertising the campaign went viral and got over a billion media impressions. The campaign received hundreds of mentions in various press outlets and was even mentioned on Good Morning America!
References:
http://makeit.netflix.com/projects/socks
https://www.jocelynmccanles.work/music
Unmetric. A deep dive
into the social media habits and performance of Netflix. Retrieved from https://unmetric.com/brands/netflix
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